Lego Competitors
This article is more than 2 years old. The brand value of the lego group in 2019 is 6 757 usd with a yoy growth rate of 4.
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The company s main competitor is mattel headed by ynon kreiz who is their chairman and ceo.
Lego competitors. Contents lego s competitors revenue number of employees funding acquisitions news. The lego group now has 42 offices all around the globe and has a 19 000 workforce. Swot analysis of lego analyses the brand company with its strengths weaknesses opportunities threats.
Despite this lego is. Lego s revenue is 358 600 per employee. Lego has 16 112 employees and is ranked 4th among it s top 10 competitors.
Lego s revenue is the ranked 2nd among it s top 10 competitors. Mega brands a subsidiary of mattel and lego s closest rival goes above and beyond the squares and. Lego remains the toy industry s most valuable and strongest brand with a brand value of nearly us 7 6 billion and an exceptionally high aaa brand rating.
Lego s headquarters are in billund north jutland. Lego s competitors say they want to distinguish themselves from their biggest rival. Lego develops produces markets and sells play materials.
Lego designs manufactures and sells construction kits and toys for children. Lego is the most valuable brand in toy manufacturing and packaged goods industries. Lego s top competitors include zapf creation tricae mattel and hasbro.
The company was founded in the year1932 in the usa and has its headquarters in enfield connecticut. Its total number of employees is estimated to be around 16 900. Leading large doll manufacturer.
In february 2015 lego was rewarded with the world s best brand replacing ferrari. Lego has 2 356 followers. Tricae is an online shop for children s toys and fashion.
The top 10 competitors average 16 470. The article also covers top lego competitors and includes lego target market segmentation positioning unique selling proposition usp. The lego group has amusement parks all around the world named legoland.
Also gaming and tablets have become a huge competitor to toys in general. Lego stacks up to competition brand ranking reveals. This is a list of top 9 lego competitors.
More and more children are playing video games on consoles and mobile devices and that means less demand for physical toys. Any toy company really. The top 10 competitors average 5b.
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